Technorati report: blogs are here to stay, oh yeah!

23Sep08

Hurry up! Technorati has just released the 2008 State of the Blogosphere report. (Maybe) before everybody starts to crazily blog about it, here are a few early snapshots of the Day 1 part (out of five). Enjoy!

Technorati blogosphere reportThe numbers vary but agree that blogs are here to stay.

– comScore MediaMetrix (August 2008)
Blogs: 77.7 million unique visitors in the US
– eMarketer (May 2008)
94.1 million US blog readers in 2007 (50% of Internet users)
22.6 million US bloggers in 2007 (12%)
– Universal McCann (March 2008)
184 million WW have started a blog | 26.4 US
346 million WW read blogs | 60.3 US
77% of active Internet users read blogs

Bloggers have been at it an average of three years and are collectively creating close to one million posts every day. Blogs have representation in top-10 web site lists across all key categories, and have become integral to the media ecosystem.

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off.

Bloggers are not a homogenous group, but they are an educated and affluent one: three out of four U.S. bloggers are college graduates, and 42% have attended graduate school. They skew male, and more than half have a household income over $75,000.



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