Political blogs: long tail or no tail?

11Mar08

From Cnet News: «A new survey shows that few Americans really care what bloggers have to say about politics, despite the plethora of opinionated blogs out there this campaign year. Of 2,300 adults who filled out an online poll in January, 56 percent said they never read blogs on politics and 22 percent said they read them regularly, meaning several times a month or more, according to a survey conducted by Harris Interactive and reported on by Reuters.
We wondered what the percentage of readers was for blogs in general. ComScore looked at its online traffic stats and found that 40 percent of all U.S. Internet users visited a blog at least once during February. That represented 74 million unique users.»
Well, given that not so may people read blogs in general, it sounds too optimistic to define this news a “long tail” for political blogs. We don’t need a survey to notice that the “blog phenomenon” is fading away everywhere, and that the “long tail” is mostly an empty theory, a pseudo-paradigm leading nowhere.



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