The future of content: open source & collaboration
From C-Net: Viewers are encouraged to remix the videos and share them on the song’s YouTube page. The band will not be doing a Radiohead and offering the album for free, but this is an interesting twist somewhere in between that approach and the standard industry practice.
Think about that. What possible purpose could there be in locking down a music video? Such things are meant to promote the underlying music. It makes soooo much economic sense for R.E.M. to open up the videos and let people remix them to help promote R.E.M.’s new album.
The future of media isn’t amateurs uploading and remixing content. It’s also not a bunch of professionals ramming “culture” down the throats of the mute masses. It’s a combination of the two, iterating toward a collaborative product.
Filed under: attualità, online culture, we-media, web 2.0 | Leave a Comment
Tags: C-Net, R.E.M.