UK goes mad for social networking…?? (UPDATED)

15Dec07

Not sure if this is good or bad news, actually:
«UK web users are the keenest advocates of social networking in Europe, spending more time on them than anyone else across the continent.
Four out of 10 adults in the UK regularly visited social networking sites during 2006 – more than anywhere else in Europe – according to Ofcom’s latest International Communications Market report.
Last year, users spent on average 5.3 hours per month on the sites and returned to them 23 times during each month.»(Read more from silicon.com).
However, this news story today on CNET has a different take: «the Gartner report says the hype around social networking doesn’t necessarily mean it’s a mature enough technology to make it a critical business requirement. … The value of social-networking technology comes from content rather than the product itself. The analysts recommend that IT departments think very carefully before committing to expensive “social-networking white elephants.”»



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